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Bon Marche Escalator Twist

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The elegant Bon Marche department store in Paris has once again partnered with a renowned artist to create a statement art installation, putting a modern twist on its iconic escalators. 

Argentinian artist, Leandro Erlich’s exhibition is entitled ‘Under The Sky’ and features clouds and blue sky projected onto the roof of the ceiling above the black and white grid escalators.

 

Erlich has added structures to the staircase that provide an optical illusion of the escalators appearing to twist` and twirl.  The lighting in the store changes depending on the day and the weather outside.

 

In the age when Instagram is the most effective form of advertising, the escalator design has been a hit on social media. The collaboration with Erlich follows previous partnerships with artists such as Ai Weiwei.