Innovation Taking the Forefront at FuoriSalone 2019
One of the most sought after global design fairs, Salone del Mobile had its 2019 edition in the beginning of April, decoding their latest trends and significant design proposal.
Milan showed a generous amount of curiosity for new aesthetics, art and design. Divided into design districts like Tortona Design District, Ventura Centrale, these locations played hosts to different events, exhibitions and activities.
Sixteen warehouses at Milan’s Central station collectively called as Ventura Centrale turned itself into a perfect location to dive into new immersive installations. Meanwhile Tortona Design District continued promoting design as a ‘reflection of reality’. This design district was further split in exhibition spaces like Superstudio Piu, Base etc.
With some big trends emerging out the Milan Design Week, we couldn’t help but notice the prominence of Innovation & Technology. With some major tech brands making a big impression on this year’s edition of FuoriSalone, we’ve highlighted a series of events focusing on these two inseparable elements that have infiltrated design events.
Upon entering the dark space, spectators were invited to experience an immersive installation combining light and sound. Lexus International’s vision of the future of mobility was achieved with their collaboration with Rhizomatiks, a competent group of visual and media artists.
Speaking of technology, it was impossible to miss Dassault Systèmes’ Design in the Age of Experience. In partnership with Morphosis architecture firm, founder Thom Mayne (in service of President Obama from 2009-2016) demonstrated how design thinking can meet the needs of urban environments in the 21st century. Their installations on rotating panels transformed into interfaces that aim to connect human experience.
Among the notable car companies, Polestar used this opportunity to start a conversation about electrification, a foundation of their company. “Into the Light” was a collaborative project with Swedish audio and visual experts Teenage Engineering, based on a sensory experience. Visitors were welcomed with a racing track that enabled them to control elements including the speed of the car, the lights and the music in the background.
“Engaging in conversations around the paradigm shift from fossil fuels to electric mobility”
The outdoor area resembled a future service station with an area for the visitors to relax and socialize, suggesting that these stations in the future will gradually become meeting points.
Labelled “Style Set Free” Hyundai’s interactive installation highlighted the elements of utmost importance to the brand: Color, light, material, shape and sound. The brand experience was conveyed through high-definition animated digital graphics that led to a twelve-minute sensory experience.
“The exhibition introduced changes in mobility to a wider audience.”
“The intention of Raytrace was to inspire architects and designers to think about the future of architecture and use our material in new ways”. The Spanish company roped in Designer Benjamin Hubert for a ‘Raytrace’ through the historic tunnel at the Central Station as part of Ventura Centrale. A triangular passage in which visitors could walk became an integral part of the installation. The artist chose Consentino’s Dekton surfaces to imitate the refraction of light through water achieved through projecting waves on the surface. All in all, it created a feeling of tranquility and being submerged.
"Raytrace uses Dekton which comes to life with the poetic idea of returning water to the material through light , form and architecture, in order to offer a surprising experience to the visitor", explains Benjamin Hubert."