The MiND Behind Colors Collective | Alexis Jesup
Defining herself as curious, purposeful and industrious, Colors Collective creator, Alexis Jesup started out as an industrial designer in need of a job that offered more room for creative growth. While searching for work that let her creative juices flow and challenge her to do more, she started her own creative project. Leaving her permanent job behind, Alexis began to pursue Colors Collective full time – a design studio specializing in product design, photo styling, and content creation. Read MiND’s Q&A to learn about Alexis and her creative venture.
What made you decide to dive into content creation?
“I wanted to do something that was a challenge and different than the design world that I was surrounded by, but that would also help me in making my designs more accessible and consumable. The first thing that came to mind was showing my products and ideas through the world of color, collaboration, and positivity. For Colors Collective, content creation means more than just creating images –is it an all-encompassing design experience. Photography, products, styling, creative direction, collaboration and installation all fall within the abilities and vision of the Colors Collective brand. So I decided to create content really as a way to tap into all of these design fields.”
Through the content you create, how do you represent the vision and needs of the brand you’re collaborating with?
“I believe that collaboration is absolutely paramount for any business – whether you can see it impact the bottom-line or not. For me, it is important to deliver a product that is in line with the message and aesthetics of the collaborator, while staying true to my own brand and values. I begin each collaboration with the decision to work with the brand – it is important to respect and be interested in the brands that I choose to work with. I spend a lot of time researching each brand and study their brand guidelines, mission statement, message, and overall aesthetics”
“To experience another perspective and have the opportunity to create something for and with another is a true gift.”
As someone who collaborates with brands in retail, how do you think that visual art is influencing the retail world today?
“With the rise in quickly-consumable, highly-visual social media, I have seen a lot more collaboration between retail brands and visual artists. Because we are constantly exposed to so many visual trends so quickly, it seems that retail brands are responding by finding new ways to integrate these visual art trends into their products and advertising In the case of Colors Collective, our repeatable patterns can be applied quickly and easily to clothing and accessories, while our visual content aids in the marketing of those products.
Tell us about your recent collaboration with PayPal.
“I recently collaborated with PayPal to create an installation for their Cash N’ Back pop-up in NYC, celebrating the launch of their MasterCard Credit Card. I was asked to use an everyday item to create “the extraordinary” inspired by what we as consumers choose to spend our “extra” cash on—I chose to create a large chandelier made from lollipops. The design process involved designing, building, and helping to install the chandelier. I had such a wonderful time with the whole process of collaborating with them as well as taking part in the event itself, where the lollipop chandelier was installed.”
Where do you find inspiration for your creations?
“I get my inspiration from the world around me and I am most drawn to color and shape. I love to look at the natural world, and natural objects, as well as the objects that humans have created. I often visit museums or online art and design publications to see what other people are interested in, too. I also love to travel and often find the best inspiration comes from the dialogues that I have about design with colleagues or friends near and far. And I am definitely inspired by many different artists and it always changes based on my mood and interests—however, I think I am currently most inspired by James Turrell, Sol Lewitt, and Aaron Tilley.”
Which projects do you find to be the most challenging?
“I find that self-portraits are the most challenging type of work for me. When I first started Colors Collective I did not want to appear in any of my photos, however I came to realize that people want to see who I am- they want to know who is behind Colors Collective. As much as people connected with the imagery and the feeling of Colors Collective, it became important to let people know that it was still a person behind the lens.”
What piece of advice would you share with our readers?
“Create something new every day and put it out into the world—no matter how big or small.”