Trunk, The Socially-Conscious Hotel

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Design Hotels has opened a four-story, 15-room hotel in Shibuya, Tokyo’s youth culture district. Dubbed the Trunk Hotel, this one targets ‘socially conscious’ guests, which means ‘community-spun workshops, events, and exhibitions to an in-house music series and hyper-localized connections’, according to the company.

In design terms this translates as multiple communal environments aimed at ‘co-creation and gathering’. At the heart of Trunk Hotel is the desire to create a community hub, with meaningful social impact central to the concept. To this end, the hotel hosts brand collaborations. Trunk’s activity programmes include home stays with locals, live sumo wrestling shows, dining with the wrestlers themselves, and tours of the Tsukiji fish market.


There is also a store offering eco-friendly products from organic-made lunch boxes to recycled earthenware mugs.


Jamo Associates designed the guest rooms that, in keeping with the hotel ethos, feature upcycled materials and local elements, adding to the sense of being rooted in the location.

And if all else fails, there is always the Trunk (Bar) where visitors can enjoy ‘Shibuya soul food’, as well as an expensively simple environment.