When Art and Design meet | Jaime Hayon
Spanish-born Jaime Hayon is a well-known artist and designer who has been creating a range of artistic installations, interior designs, furniture designs and more, working with clients such as Fritz Hansen, Wittmann Space, Swarovski, &tradition and more.
MiND had the opportunity to talk with Jaime about his work and experience.
After studying Industrial Design in Madrid and Paris, Jaime Hayon went to Fabrica –Benetton’s research communication center– in Treviso, Italy. “I was a student there and then went on to being Head of the Design department for 6 years. It was a great experience to deal with intense projects, a variety of clients and development of creative ideas”.
His artistic vision was first fully exposed in the ‘Mediterranean Digital Baroque’ and ‘Mon Cirque’ installations. These collections put Jaime at the forefront of a new wave that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture. He has won numerous awards, including multiple Elle Decoration International Design Awards, included by Wallpaper Magazine in its “Top 100” list and recognized by the magazine as one of the most influential creators of the last decade, and lauded as a “visionary” and one of the most creative icons by Times magazine.
Jaime Hayon – Shadow Theater
In 2001 he decided to start his eponymous design studio in Barcelona and work on his own projects. His work focuses on creativity and experimentation, being art and interior design a natural sequence of interests and opportunities for Jaime.
Thinking and sketching possible directions is the following step and this takes as long as I need, until I find a direction that I think brings a new idea to the table.
Working on projects commissioned by clients is never easy; it’s an interactive process where the relationships you build are fundamental for the development of a good project. “You need to listen to your client and after understanding the culture behind their brand and their core identity, stepping entirely away from the picture and trying to see this in a new light, one that respects the tradition of a brand but at the same time brings a new direction and language”.
Behind his designs there is always a theme, a specific narrative that guides the creative process. “Humor, irony, tradition, craft and innovation” are the magic ingredients that help Jaime’s creative thinking. Starting his artistic career as a ceramist for a friend’s gallery, he is also able to approach furniture design differently: when Jaime is working on a new design, he thinks about light from another perspective based on the materials he is going to use, but he also thinks about the storytelling behind the project.
His approach to interior design is from an emotional level: when he works on a new design, he thinks of a theatre; of “how an identity is achieved in a space and how this conveys a strong emotion”. Comfort and surprise are key emotions of an in-store experience. This is the reason why his recent project is a dreamy surprise: a carousel set inside the Swaroski’s Crystal World in Wattens, Austria.
Jaime Hayon is not only a designer, but also an artist. He works from two different points of view, art and design, mixing them in incredible, visionary projects that can be put into galleries or for private use.