A Giant Store in Philadelphia
When it comes to supermarkets in the US, things are not quite as transparent as they might seem. Trader Joe’s, for instance, is in fact Aldi by another name while Pennsylvania-based Giant is the property of the US arm of Dutch grocery giant Ahold.
And it is the latter that has just opened a flagship store in downtown Philadelphia which combines the benefits of grocery with a food hall. In total, the store has a 65,000 sq ft selling area spread across two floors, with the lower level being an online pick-up station and a Starbucks outpost, while the rest of the action is on the floor above this, accessed by an escalator.
While the ambient and fresh food offer is perfectly respectable, it is the counters offering prepared dishes in the food hall that are likely to get the most attention. The food hall has a glazed wall that allows those visiting to sit down and take in the exterior view (there are seating areas inside and outside) and maybe try one of the 40 craft beers from a tap wall, paid for with a pre-purchased digital wristband.