Anrealage Aoyama

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Tokyo concept store Anrealage is a modern emporium driven by a vision of the clothing of the future.

The brainchild of designer Kunihiko Morinaga, who is pushing the boundaries of how technology can be integrated into clothing, the store is located in the By Parco shopping center in Aoyama and retains a distinctive classic Japanese aesthetic which allows it to have one foot in the past and one in the future.

The store’s merchandising concept is themed seasonally allowing the interior to change regularly. It has a soundtrack specially commissioned for each thematic season and, as Anrealage is a couture line, each piece of clothing is a one-off.


Glass display cases and screens can change from transparent to translucent to switch the mood in the space. The central room of the store features photosensitive white flowers that react the to the flashlight of your mobile phone camera.

The future anchored in the past.


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