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Apple opens largest Japanese store to date

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All the same, but different. This could be the mantra that Apple applies to its stores as almost all of them have the same signature features, but architecturally each example is something of a one-off. All of this this means that to an extent, it’s the external form that does almost all of the work as far as getting customers through the door is concerned.

The latest example is in Tokyo’s Marunouchi district and is the tech company’s largest store in Japan. Opened last Saturday, the exterior has two-storey vitrine windows made from specially cast aluminum to obtain three-dimensional rounded corners.

And perhaps in a nod to both location and tradition, the windows are lined by bamboo plants, which Apple says is a matter of bringing the outside in and also replaces the now familiar potted forest that has been a characteristic of many recent store openings.

This month, Apple is also relocating Apple Fukuoka to a new and expanded location and remodeling Apple Omotesandō.