Authentic Italian Gelateria in London

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A sophisticated Edwardian stone building is home to London’s first GROM flagship designed by JHP, a London based Retail Design Consultancy. This store in London’s Piccadilly is followed by GROM flagship locations in Milan and Turin, also designed by JHP.

The Turin-based gelato brand strives to provide the ultimate product no matter where in the world and their London store is no different. They source their 100% natural ingredients from their own organic “Mura Mura” farm just outside of Asti.

Photo by Marcus Peel

Apart from the high quality of their products and ice cream, the layout of the store is extremely eye catching, equipped with a 360-degree circular gelato counter. The counter is home to their classical flavours of gelati, granite and sorbets, alongside seasonally changing flavours of the month. With an inviting bright white interior and wood accents, it is for sure to be a destination for tourists and locals alike.