Burberry Nordstrom, the Pop-Up that Looks Permanent
It’s a pop-up, but perhaps not of the kind that might normally be associated with the term. The Burberry space that sits on a mezzanine level, sectioned off from one corner of the ground floor of the newly opened Nordstrom department store in Manhattan, is the kind of thing that is so slick it makes you think it will always be there.
Whether it’s the high-gloss wooden cabinetry at the entrance to the ‘store’, which has its own staircase with the Burberry logo abstracted and used as wallpaper, or the pink rose wallpapered (taking its inspiration from a shot of a rose in the garden of photographer Nick Knight) café at the far end of the space, this is a polished performance.
Even more so when it is considered that the stock that is on view is selected entirely by the buyers at Nordstrom, rather than Burberry. This pop-up will be in place through the ‘holiday’ season and will be replaced by another high-profile brand when it leaves.