Camper’s Halfpipe Barcelona Refurb
Refurbishing an existing store, if done properly, means a complete rethink and the creation of something that has the capacity to make shoppers reassess what they think of a retailer and its offer. This is certainly the case in the recently revamped Camper store on Barcelona’s Paseo de Gracia, around the corner from the central Plaça de Catalunya.
The store has been stripped out and made to feel like a ceramic wine vault, courtesy of a large number of linked earthenware-coloured halfpipes that have been installed around the perimeter walls. Each of these, up to head height, is home to a single pair of shoes, turning this small store into a real eye-catcher for passersby.
The real point about what has been done is that this is an interior in which the store design is at least as compelling as the stock that it provides a home for. As such, Camper understands the continuing power of a finely-honed bricks and mortar outpost. The design is the work of Kengo Kuma and Associates and the store measures just 80 sq m.