Carrefour Acts for Food
If you want to make an impact a pop-up is one of the best short-term solutions in terms of getting the message across. With this in mind Carrefour has opened a store in Brussels’ Ixelles district called the Act for Food Factory, which is aimed at promoting its involvement in the organic food movement.
The store is actually in a building slated for demolition at some point, but ostensibly this one will trade until Christmas. From the outside, this is a brick-built industrial structure, as it is within, and the inherent scruffiness of the whole has been successfully maintained. Rather more to the point, are the mid-shop tables, for inexpensive ‘bio’ meals and the rough and ready perimeter shelves with food from the supermarket giant’s organic range, which it says is intended to be cheaper than the health food store equivalent.
The whole is pleasing and is another example of how Carrefour is pushing the boundaries of what constitutes a shop as it melds leisure with retail.