The Year of the Tiger – the Chinese lunar New Year – has been celebrated on February 1st. US brand Coach has taken the opportunity to highlight the occasion by painting a number of its Chinese stores red.
Such is the completeness of the makeover at this store in Chengdu that even the most determined non-shopper would struggle not to give it second glance. Within, as outside, all is red, with even Coach’s T-Rex dinosaur having been given the treatment (while carrying a bag).
There is a lot to be said for single colour stores and as with other large brands currently, Coach’s decision to follow this path is one that will help it capture whatever bag trade there may around in the capital of Sichuan province.