Dior Welcomes Munich’s Power Shoppers
Such is the power of Dior currently that hardly a day seems to go by without the Paris fashion house welcoming shoppers into another new store. The latest to join the seemingly ever-expanding list of places in which to shop the brand is on Munich’s Maxmilianstrasse, in the heart of the luxury district of Germany’s wealthiest city.
And as is the case in so many luxury stores, the interior of this one is the work of New York-based architect Peter Marino, who has created a two-floor store that is home to both the men’s and women’s collections, something not normally done by the brand.
Perhaps as might be expected, because it has become the norm over the last few years, the store is a mix of luxury grandiloquence and domestic vignettes of the kind that might be found in very upscale city centre apartments.
Also worth noting is the wall of white dresses, set into stark niches with handbags beneath them. There is occasionally a sense that luxury stores all have more or less the same feel about them, but even if this is the case in Munich, it is hard not to admire what has been done.