Dolce & Gabbana’s Roman Digital Holiday

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Think Dolce & Gabbana and, in common with a number of other Italian luxury labels, thoughts will probably turn to opulence when it comes to the matter of visiting a store. And in few places this year can this be more the case than in the newly-opened store on Rome’s Piazza di Spagna.

Here, D&G has opened a store in a 16th century palazzo which has all the hallmarks of luxury shopping, from shiny gold-coloured mid-shop fixtures to velvet sofas and, of course, copious amounts of marble across the several rooms that comprise the interior.

All as it should be then, but not everything is as it might appear, particularly in one room that features a digital fresco. This has been achieved by putting a scan of a painting, by 18th century Austrian artist Paul Troger, featuring the heavens, cherubs and suchlike, onto walls and a ceiling that are in fact screens. The effect is a baroque overload and if visual abundance is sought, then look no further.

All of this comes at a price, of course, so as expected, this is a store for the very well-heeled.