Experiential Bang & Olufsen Pop-up Opens in London

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Bright yellow has another moment in the sun, as it were, with the opening of a ‘smart speaker’ store in London’s Shoreditch on Friday. This Bang & Olufsen pop-up is an ‘experiential’ space and has a lot in common with the many fashion shops in the area, feeling quite a long way from the tech store norm.

Those visiting the shop during its four-week life will be able to test-drive B&O’s smart speaker range in the comfort of some Danish designer chairs. And to set the mood, a number of semi-discrete areas have been created in which the lights are dimmed and the shopper is made to feel that they too could enjoy a Scandi lifestyle.

There is also a sustainable sense about what has been done here with many of the displays benefitting from a plain wood setting in which space and an uncrowded interior are to the fore.

Pics: Bang & Olufsen