Fortnum & Heinz: a Birthday
Heinz is a food company, that was merged with Kraft in 2017. Fortnum & Mason is a department store-cum-food hall with a flagship on London’s Piccadilly. Now the two outfits have had a coming together to the benefit of both.
Walk past the very grand Piccadilly store (by Royal Appointment), around since 1707, and the store front windows are an homage to the US company best known for ketchup and baked beans. The move is a celebration of the fact that this year is the 150th birthday of the Chicago-based company and the displays feature ketchup and baked beans in a variety (there are not 57 of them!) of forms.
From a window whose back wall has a graphic featuring outsize baked beans, to a sign stating 150 years, picked out in ketchup bottles, there is no mistaking the provenance. Couple this with the fact that each of the Heinz products in Fortnums currently has the store’s eau de nil colourway as part of its label and this is a perfect fusion. Sometimes the simple things have the greatest appeal.