Fruit & Veg From A Fashion Designer

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Fashion designer Anya Hindmarch has launched a fruit and veg ‘concept’ store in ‘The Village’, a cluster of shops in London’s Knightsbridge, all offering different aspects of the Hindmarch brand.

In this shop, the ‘concept’ boils down to a traditional fruit and veg store, complete with weighing scales and produce in crates. The part that sets it apart from others of its kind is the display treatment. Peaches, for instance, are sold separately in individual boxes and are clad in pairs of knickers, while much of the veg has stickers attached to it, collectable apparently.

This is, as might be suspected, something of a one-off and will be in place for a month on Pont Street, and during its brief life there will be fruit carving lessons for children in September.

Pics: Anya Hindmarch