Gucci Celebrates a Significant Birthday in Kyoto
It’s Gucci’s 100th anniversary and to mark the occasion, the Florentine fashion brand has set up an exhibition of its wares, new (the latest ‘Aria’ collection) and old, in a bamboo house in Kyoto.
This is a traditional structure and Gucci’s creative team have been at pains, it would appear, to fit old and new together with a measure of harmony, thanks principally to some dramatic lighting and being sparing about the number of items that form the display. The logic behind Kyoto is that this is a city steeped in traditional and Japanese culture, fulfilling the same role, after a fashion, as Florence does in Italy.
This is a pop-up and to visit a reservation is required. It will be in place until 15th August and as well as being a Gucci showcase, it is also a very good example of a machiya (townhouse) from the Taisho era (1912-1926, apparently).