H Beauty is a Milton Keynes Destination

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At a moment when many department stores are looking at what they’re doing and some are cutting back on the number of branches they operate, Harrods is spreading its wings with H Beauty, a standalone beauty format that is bigger than many operators in the beauty sector.

On Thursday it opened its second and biggest H Beauty store to date, following the opening at the Lakeside shopping centre last year, in Milton Keynes. This one measures 26,000 sq ft and, as is the fashion currently, it features multiple Instagramable areas with a deep red geodesic bear taking pride of place as far as this is concerned, near the front of the shop.

Its location, in Centre:MK, means it is at the heart of this sprawling ‘new town’ that is home to close to a quarter of a million people. More to the point, this is an example of a multi-brand spin off from a revered department store parent that will certainly act as a destination in its own right.

Pics: Harrods