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Habitat by Honestbee, Singapore’s Roboshop

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Singapore becomes the latest city/country to host a supermarket where things digital are to the fore and where the shopping journey is as much an experience as, say, visiting a fashion store. The shop in question is Habitat by HonestBee, the Singapore-based online grocer that started life in 2015 and now operates cross-border in east Asia.

And the new, physical, store measures 60,000 sq ft with Honestbee claiming that it is the world’s first ‘multi-sensory and dining destination’. On the ground, this means a large store where shoppers can buy around 20,000 Asian and global food products, dine in a good-looking restaurant space with views of the exterior. They can do this having shopped and left their trolley at the ‘Autocheckout’ where purchases are scanned, packed and made ready for collection at the RoboCollect point.

All of which makes this a store that is about slowing down the grocery shopping mission, rather than speeding things up, as it usually the case. It is also a glimpse of an alternative way of future shopping.