Hay, It’s a Danish Furniture Pop-up in Tokyo

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Out of sight, but definitely not out of mind, the pop-up from home and interiors brand Hay is located in a basement in Tokyo’s busy Omotesando district and what marks this one out is that with movable partitions and furniture it will be, for its six-month life, a total flexible space.

The design is the work of local consultancy Schemata Architects and in spite of its subterranean situation, the store would actually be hard to miss, thanks to a staircase that has been painted in hot pink with the Danish brand’s name applied to the surface.

Internally, much of what is on view is the outcome of using plywood sheets to fashion the space, but a rather more fixed element is the café, that has been fabricated from poured plain concrete. Wooden ceiling beams and raw brick walls complete the picture of a store that shows that with minimal materials it is entirely possible to create something eye-catching.

A more permanent Hay store can be found in Portland, Oregon, which opened in 2018.