Ikea launches in Manhattan
Open for just a couple of weeks, the latest ‘urban’ Ikea store is on Manhattan’s upper east side, just a few blocks across from Central Park. The Third Avenue location actually means that this is a little off-pitch when compared to some of the biggest names in the area, but given that this is a ‘planning studio’, the format trialled in Madrid, Prague and London, among others, then Ikea will be looking at this as a destination.
Rather more to the point is the fact that this may be very small by Ikea standards, but at 17,500 sq ft and with three floors, it is a large store for Manhattan and also when set against the general Ikea ‘planning studio’ yardstick.
Within, this is a store that may be part of a gentle international roll-out (30 planning studios are planned for the next three years), but it has a lot of hallmarks that are unique to this location, including graphics that reference the New York subway system.
In terms of being appropriate it all looks about right. And it will certainly save Manhattan’s somewhat parochial residents the need to schlepp over to Brooklyn to visit an Ikea, albeit in this instance the vast majority of what is on offer is about select and deliver rather than pick up and drive.