La Perla Opens New Milan Flagship

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Luxury lingerie label La Perla has opened a new flagship store on Milan’s Via Monte Napoleone.

The brand shifted location to a bigger and better unit on the prime shopping street, taking the chance to introduce a new look concept to the city.

Baciocchi Associati

Designed by Baciocchi Associati, who have been overseeing La Perla’s store design for the last four years, at 2582 sq ft the space is double the size of the brand’s previous store on the street and provides the space to showcase the recently launched ready-to-wear collection.

Baciocchi Associati

Inside, white marble flooring spans the two floors and marble encases the staircase, a standout feature in the space. Blue wall panels are layered with a gold geometric mesh on the ground floor and furniture is covered in royal blue plush velvet.

Upstairs, the space is set out as four separate salons each painted in a different colour and leading to a royal purple VIP space.

This is a luxury brand and everything about this interior reinforces the idea.


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