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Louis Vuitton’s London Flagship is a Colour Starburst

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It’s been fourteen months in the making, but now that the wraps are off, the full technicolour starburst that is the exterior of the Louis Vuitton flagship store on London’s Bond Street stands waiting to tempt shoppers into the interior.

The revamped store, which was a sensation when it opened in the last decade, has been redesigned by Peter Marino and the outcome is an environment which is as much gallery as it is store (there are 43 works by 25 artists) and where colour, across the whole of the spectrum is the point is what is on view.

The bulk of the initial vista is a cavernous double-height galleried room with pendant asymmetric swinging chairs overhead. Away from accessories and womenswear, the basement is home to menswear and a long picture by tromp l’oeil artist-cum-photographer Andreas Gursky.

In terms of visual excess, this is about as big as it gets and it does much to affirm Bond Street’s place as London’s luxury central.