Makeover by Adidas Sees Flagship Reopening in Berlin
The Adidas flagship on Berlin’s Tauentzienstrasse has always been a grand affair and following its refurb and reopening last week, this is more the case than it has even been.
Taking as its themes, sustainability, innovation and, yes, Berlin, this is a store that will have shoppers crowding in from the street with its biophilic elements and sustainable merchandise, shop-wide digital features and graphics shouting about its location at every turn, this is a handsome enterprise.
To all of this can be coupled a sneaker repair station, where enthusiasts can get their Adidas footwear and, effectively, given a new lease of life. This chimes with the notion of sustainability, as do the many green plants located around the multi-floor store.
Even those for whom sport will be not be a first choice might be inclined to visit this one when in the German capital.