MoMA’s Extension and Store Impress in NYC
How do you attract more visitors when you’re one of the best-known galleries of modern art on the planet? In the case of New York’s MoMA the answer is simple: you get bigger. The gallery has been renovated and expanded by about a third and the outcome is a new look lobby, a handful of new gallery spaces and a shop that, at 5,200 sq ft, is one of the biggest of its kind.
The store, with architecture by Diller Scofidio + Renfro and Gensler and an interior by Lumsden Design, is a thing of bleached wood and neutral flooring where the action is the stock, rather than the vehicle that contains it. The store is actually underground, previously it was at street level, and is accessed via a staircase or a circular, glazed lift. The interesting part is that while it may be below stairs, it is almost impossible to miss from the ground floor as the ceiling has been left open, permitting views from the level above.
When its size is taken into account, this is a ‘store’ that is considerably bigger than most high street equivalents.