Canadian outwear brand Moose Knuckles has opened their first store concept, with the help of interior design agency, Burdifilek. The focus was a departure from tradition design cues normally found within retail spaces for more of a showroom-meets-experience concept.
“Seeing the space inspired us to establish two or three design moves to make a real statement for the brand. The raw space was the perfect canvas,” explains Diego Burdi, Creative Director and Co-Founder of Burdifilek. “Luckily, their collection was manicured enough that we could play up the luxury of pause in the store.” Not having to fill the space with product created an opportunity to design sculptural points of memory.
There is an artistic contrast between a polished manufactured look mixed with the raw beauty of nature. Products are displayed as a silhouette against a glowing backdrop along one side of the shop, where limited edition pieces are exhibited in mirrored cabinets. A unique and eye catching raceway is wrapped in fur and hung by leather straps from the ceiling, showcasing the rest of the collection.
The materials selected for the store complement the philosophy of nature. For example, High-resin mirrors and a glowing wall express the cold within the winter weather. The end cut black locust blocks on the floor emulate a European cobblestone street. A sectional upholstered in vinyl over fur creates a unique texture that captures the outdoors in a fashion forward way. The contrast of these warm and cold extremes creates an atmosphere that speaks to Moose Knuckles’ products.
“A physical environment is the best platform to create brand trust. Moose Knuckles was ready to take control of their image and identity, and this store is a commitment to their brand integrity. This space is designed to unify their tribe,” says Paul Filek, Managing Director and Co- Founder of Burdifilek.