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Moschino Shines in Paris

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Moschino’s newest flagship opens in the heart of Paris, inside a late-18th-century stone building. The elegant and minimalistic new concept store was designed by Italian architect, Fabio Ferrillo.

With the guide of Moschino’s Creative Director, Jeremy Scott, the store was transformed into a retail environment based on the approach of contemporary art galleries.

The store itself is 270 square meters and is divided by two levels, visually connected through a stunning curved staircase. This visual show continues with the entrance atrium that features the double lighting system used inside the store. It brings the visitors immediately to an emotional experience.

The Italian terrazzo of the store is surrounded by walls composed of a refined cement finish. Removable brushed steel shelves in a flexible, dynamic manner contribute to transforming this space into a contemporary flagship store.

Accessories are placed on custom furnishings on the ground floor while the first floor is home to ready-to-wear collections. Moschino’s art gallery-inspired store concept will possibly roll out to other cities around the world, and will be as inspiring as it is in Paris’s Rue Saint-Honoré.