Neighborhood Goods Moves into Chelsea Neighborhood | NYC
Department stores have been under pressure in New York. It’s good to see therefore that in spite of the closure of the Lord & Taylor flagship on Fifth Avenue (it is now a pop-up in SoHo) and the bankruptcy of Barney’s in the autumn, Nordstrom opening a giant department store a few weeks ago and now fashion and homewares outfit Neighborhood Goods has opened a ‘departmentalized boutique’ in Chelsea.
There may be life in the department store sector yet and Neighborhood Goods, which opened its first store in Plano, Texas, a couple of years ago has taken the ethos of this form of retailing and turned into a micro, 4,500 sq ft, version of the norm. Practically, this means 40 brands, each with its own space, an interior with cast iron mid-shop pillars and a pop-up grocer (ie food hall offer) as its offer.
This is a mix of digitally native brands and those than have their operations rooted firmly in the physical world and should prove an additional pull in the area, being just next door to the modish Chelsea Market.