British fashion retailer Oasis has launched wild themed windows and zoo-based displays to showcase a print collaboration with the Zoological Society of London.
The collaboration, entitled Wildest Dreams, is given pride of place in the retailer’s store in London’s Argyll Street with a tiger-filled window display and jungle decals.
Inside the store, the theme continues with a centre mannequin mat that boasts a life size giraffe surrounded by three body forms showing off key prints and pieces from the collection. A black grounded wild floral print is used in the windows for backdrops and in the store for feature walls. Upstairs a projection of the prints is shown above product displays on walls.
Key pieces from the Oasis x ZSL collection are also being sold from the ZSL shops – at London and Whipsnade Zoos. The print collection features some endangered species such as zebras and cheetahs, which ZSL is working to protect around the world.
Instore each garment, featuring a particular species in the print, sports a large card swing tag highlighting a fact about the animal or insect featured.