Papier Tigre’s New Makeover
Papier Tigre, a contemporary stationery brand, is rehabilitating its showroom on rue des Filles du Calvaire in the Marais, in the heart of Paris. It brings together a sales area, a space dedicated to custom products and the workshop in the back.
The modularity of the space is the guiding thread of the architectural concept developed by Cent15 architecture. The architects’ desire is to find a legible solution that highlights the Papier Tigre products by simple use of raw materials. They transform the existing building and gives it a new writing that brings image and renewal.
The free plan highlights the various presentation modules of the products that come to inhabit it. These are mobile for a better distribution and appropriation of the place by its users and interchangeable in order to easily rearrange the presentation proposals.
Adapted to the existing slope of the store, the modules offer a dynamic to the project; a real ascent of the visitor. The furniture, key element of the project, provides a screened area between architecture and sculpture.
The architecture proposes an experience. The passer-by identifies the shop from the outside thanks to the new enlarged and lightened facade. It clears the border between outside and inside and invites the public to enter in to the shop.