Pull & Bear Adds to the Mix of Inditex Brands in Edinburgh
Young fashion chain Pull & Bear is one of the less frequently encountered fascias from the Inditex stable as Zara continues to massively rule the roost. That said, new Pull & Bears do continue to appear and the latest is in Edinburgh, which opened last week.
This one is in Edinburgh’s equally new St James Quarter and forms part of an Inditex area in the mall, which includes a three floor Zara, a Bershka, a Stradivarius and the curiously named & other stories (the first instance of the brand in Scotland).
The Pull & Bear store itself is a space which is split down the middle between men’s and women’s fashion (it’s easy to tell, there are overhead signs demarcating the gender divide), while the rear of the shop has screens which feature brand-led moving content. The whole is heavily merchandised, the relatively low prices dictate this, but the VM team have somehow managed to pull off the trick of making it feel easily navigated and spacious.
Worth a visit if you happen to be in Scotland’s capital.