Shanghai is home to the one stop running shop Running Camp – an urban haven where you try out the shoes, buy them and then have a workout in the gym.
The store features the shoe store and consulting experience on the ground floor with a running gym on the upper floor, including a large interactive exercise area, shower rooms, and lockers.
Located inside of a shopping center, the designers, Prism Design and Office Coastline, have opted for an industrial office-style look where everything is in three tones – orange, concrete gray, and silver.
The central orange staircase with metal cage-like balustrades and metal flooring is the centerpiece and zigzags through the space. A running track is also on the ground floor and circles around the stairs. Open ceilings with exposed silver air-conditioning vents, as well as metal-cage product displays add to the industrial effect. Orange plastic shelving complements the stairs and gives it a modern edge.
This store is an example of retailers providing a reason to visit rather than just a material purchase, creating loyalty and repeat customer visits.