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Samsung opens its Kings Cross showcase

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Open for a couple of days now, the Samsung ‘Showcase’ in Coal Drop’s Yard, in London’s newly fashionable Kings Cross, is perhaps the boost the upscale shopping development has been waiting for.

Located in the 20,000 sq ft floor-to-ceiling glazed space beneath the swirling slate roof by designer Thomas Heatherwick and with an interior by design consultancy Brinkworth, this is a thing of beauty, but it is not a shop. Indeed, Samsung’s management are at pains to emphasise that nothing in the Showcase can be purchased and taken away.

This is in fact in that grey area that lies between a showroom, with orders being placed in store, and a gallery space where visitors come to admire and inspect what’s in view. As far as the latter is concerned, this is a demonstration of what the ‘connected’ home of the future might look like, courtesy of Samsung’s version of the Internet of Things.

And if all of this still doesn’t impress, then it’s worth bearing in mind the café and comfy seating throughout the interior. There are two other Samsung showcases, in Frankfurt and Ho Chi Minh City, but as the newest this is probably the best to date.