Sources. What Should a Beauty Shop Look Like?

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What should a beauty store look like and should it be different if it’s operated by a major supermarket? The answer to the first question is it rather depends on who is operating it and to the second it should be no. And as proof that large, mass market grocers can make things work for discerning beauty shoppers, it’s worth paying a visit Sources, a newly opened store with a heavy emphasis on sustainability in Paris’ Marais district.

The 260 sq m store is in fact an offshoot of Carrefour and beyond what is a very traditional shopfront lies an interior offering around 3400 products, a barber, Le Barbe de Papa, and a basement where beauty treatments are available.

The store design is at least as good as many of its considerably more expensive rivals and if customers were unaware of the provenance, they might struggle to identify this one as part of the Carrefour empire. All of which perhaps means that Carrefour may have worked out what needs to be done to attract the beauty shopper and, equally, that at some point in the future this is the kind of thing that could make an appearance in parts of its food retailing portfolio.