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SSG Food Market Offers a True Destination for Food

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When it comes to department stores and eateries within them, Seoul is in the premier league, thanks in large measure to the Shinsegae Retail Group, which owns some of the South Korean capital’s glitziest shopper destinations.

The launch of the SSG Food Market, in the upscale Dogok suburb, perhaps ushers in an additional aspect to Shinsegae’s operations that will win praise from Seoul’s aspirational consumers. This is a single-floor 4,000 sq m, basement-located store, accessed via the underground car park that serves the flats above the store, or via a sunken courtyard.

As such it is a large floor and one that gives visitors a large range of in-store options, ranging from homewares and a florist, to a 200-seat restaurant and, of course, a supermarket where ambient and fresh food are given an equal footing.

More to the point is the environment itself which, with a mix of timber and concrete and a monochrome palette that is lifted by touches of red (the brand colour of Emart, the Shinsegae-owned hypermarket operator), is a statement in its own right, before considering the offer.

This is the kind of market-cum-food hall that is about making an event of buying and eating food. It was designed Sydney-based Landini Associates.