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Starbucks Roastery Opens in New York

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In retail and hospitality design terms, one of the things that 2018 will probably be remembered for is the spread of the Starbucks Reserve Roastery format with an awe-inspiring outpost opening in Milan, joining the existing ‘stores’ in Shanghai and Seattle.

Now the West Coast coffee giant has unveiled a 23,000 sq ft store in New York’s Meatpacking District and like its sister outposts one of its hallmarks is the use that has been made of copper as a decorative element, backed by an extensive use of dark wood.

This one boasts two coffee bars, which might perhaps be expected, but there are also two floors, the upper being a mezzanine level. On this floor a ‘craft’ cocktail bar is located, called ‘Arriviamo’, which is a first for a Starbucks Roastery, offering tea-infused cocktails, among other things.

As elsewhere, the Roastery also has a Princi Bakery, the Milanese brand bought by Starbucks in 2016.