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Swarovski’s Zurich Flagship Sparkles

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To an extent it’s easy to become used to a new format after seeing just a few instances of it in different locations. That said, sometimes a store that follows an approve line really does surprise and the glitzy flagship from Swarovski in Zurich is a case in point.

This is a three-floor, instead of the usual one, homage to the jewelry brand and the multiple windows on this modernist building ensure that those venturing within will be confronted by light from multiple sources, whether natural or otherwise. Also worth mentioning, and here the store is the same as other smaller outposts, is the fact that this is a proposition consisting of several different monochrome areas, giving a highly varied visual experience for the visitor

Cut glass jewelry has a tendency to sparkle and this store mirrors that particular trait.

Pics: Swarovksi