The Market at Macy’s, The Shock of The Old
On Thursday, Southlake, Texas (a suburb of Dallas Forth Worth) may briefly hit the headlines as the first The Market by Macy’s opens. This is a 20,000 sq ft store focusing on a ‘curated’ fashion collection, homewares and beauty with a café called Herald – a passing reference to the Macy’s flagship on Herald Square, New York.
It also happens to be a lot smaller than a standard Macy’s store, an indication both of the fact that large stores are not necessarily the flavour of the day currently and also that more manageable spaces with a sense of locale about them are important. To express this feeling, Macy’s has decided to use ALU fixtures: TondoQuadro tables , Slash gondolas and Plot units – launched for the first time in NY in December 2019.
Indeed, there is much about this store that has a boutique feel about it and Macy’s claims that it is an ‘experiential’ format. Whether this means that shoppers will feel the same is a moot point, but this is a near-giant step for a ‘legacy’ retailer with a store that has a very modest footprint.