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The Market at Macy’s, The Shock of The Old

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On Thursday, Southlake, Texas (a suburb of Dallas Forth Worth) may briefly hit the headlines as the first The Market by Macy’s opens. This is a 20,000 sq ft store focusing on a ‘curated’ fashion collection, homewares and beauty with a café called Herald – a passing reference to the Macy’s flagship on Herald Square, New York.

It also happens to be a lot smaller than a standard Macy’s store, an indication both of the fact that large stores are not necessarily the flavour of the day currently and also that more manageable spaces with a sense of locale about them are important. To express this feeling, Macy’s has decided to use ALU fixtures: TondoQuadro tables , Slash gondolas and Plot units – launched for the first time in NY in December 2019.

Indeed, there is much about this store that has a boutique feel about it and Macy’s claims that it is an ‘experiential’ format. Whether this means that shoppers will feel the same is a moot point, but this is a near-giant step for a ‘legacy’ retailer with a store that has a very modest footprint.