The New Sephora Experience in St. Lazare

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On January 26th, Sephora opened its 4th store in the Gare St. Lazare in France.   

Defined as the “New Sephora Experience”, the urban design of the new store is what is making the difference. Mirrors, lights, and materials are perfectly combined to accentuate the product while playing with the space. The true heart of the store is the Beauty Hub which is dedicated to services. It is a focal point in the center of the store, with a black and white striped pillar leading to a hanging light ring hanging from the ceiling. Thanks to the glazed material, the light bounces around creating a mineral effect to the environment.

The spaces feels fresh and fun allowing customers to enjoy their time in the store while creating an experience of positive sensations.

And like all Sephora’s New Experience stores, the store offers a redesigned and onmichannel customer experience, showcasing the latest trends and new discovers. New services also include a Mask Bar, Amika Styling Bar, Laser Engraving, and the Gift Factory. The stations are all created for you to choose the best mask for your skin, try out different hairstyles and custom your perfumes.