The RealReal Offers The Real Deal
So why pay the full retail price? ‘Luxury consignment’ e-tailer The RealReal in the US makes the point clearly. This is a merchant selling ‘authenticated’ second-hand luxury clothing and accessories and it has just opened its third bricks and mortar outpost, on Manhattan’s ritzy Madison Avenue on the Upper East Side.
It takes its place among a slew of very upscale restaurants and stores and even although this is a hand-me-down store for luxury, the interior of the new store looks anything but already-worn with broad plank wooden flooring, a spiral stone staircase and a consulting room where a shopper’s luxury fashion needs can be assessed.
The store also features an office where those seeking to sell their luxury items can obtain a valuation prior to the articles appearing in the store.
There is another The RealReal store in SoHo (and one across the continent in California’s West Hollywood) and the consignment retailer has competition across Manhattan, notably from Rebag, the second-hand luxury handbag store in the Westfield shopping centre in the city’s financial district.