The Same, But Different Farrow & Ball
Farrow & Ball, the posh British paint brand, has one thing that sets it apart from its rivals: a sense of restraint. Its products cannot by any stretch be described as ‘budget’, yet in spite of the hefty price tag attached to a pot of F&B paint, there is nothing flashy about what is on offer.
The same is true of Farrow & Ball’s standalone stores, which are both tasteful (in the quiet sense of the word) and the sort of places that its generally upscale clientele will feel at home in. Visit the recently opened store on Los Angeles’ La Cienega Boulevard however and almost everything defines this brand has been re-examined and made appropriate for its ‘tinseltown’ location.
Practically, this means a striped exterior which takes some of the brighter colours from the F&B range and turns the corner unit into what looks like a candy box. Then there are the totems. These are a series of multi-coloured towers, each sited on a white plinth in the window, which look a little like stylised chess pieces. The rest of the interior has elements that may be familiar to fans of the brand, but which also has a distinctly LA slant about it.
Sometimes, remaining true to your brand DNA doesn’t have to mean looking the same wherever you go.