The Seven-Year Itch at Excelsior Milano
Milan has always been partial to a good department store, whether it’s La Rinascente or the digitally savvy Coin flagship. But the sector’s big names would have been looking at the seven-floor Excelsior Milano (which is owned by the Coin Group), a department store for fashion fans, when it arrived in the city in 2011.
Designed by French ‘starchitect’ Jean Nouvel, it was a talking point when it opened. Yet just seven years on it has had a storewide makeover, courtesy of local design company Dimorestudio. The store has a selling area of 4,000 sq m, giving each level a substantial footprint and ensuring that it is possible for each floor to look and feel completely different, which was the underlying plan behind the design blueprint.
Practically, this means an interior where one floor may consist of polished steel and fluorescent tube lighting while another will be richly carpeted and feature suspended circular rails that appear to float in the middle of the floor.
Like the recently revamped Zara flagship, which is nearby, this one is housed in a former cinema.