Australian bootmaker, R.M.Williams, has opened a Shoreditch Saloon pop-up store in East London. Located in the fashionable ‘indy’ shopping district, the new pop-up is part of the brand’s relaunch globally and follows recent openings at a Westfield mall in London, as well as a New York flagship.
The store has a Victorian black shopfront with exposed brick interiors and an Australian outback edge. Dark wooden floorboards, wooden trestle tables and beautiful aerial photography bring the authenticity of the brand to life.
The Saloon stocks the full range of R.M.Williams’ iconic Craftsman boots and a competent selection of the brand’s apparel, outerwear, and accessories, including small leather goods, hand-plaited belts and Akubra hats. The full bespoke service for both men and women boots is also available where customers can choose their leather.
The space will also be used to activate events and experiences including a personalisation studio featuring leather tattoos and a cycle club around East London, finishing up at the Saloon for food and craft beers.
The store will be open until March 2 2017.