After his first store opened in August 2018, Daniel Thiel launched his second one, Thiel’s, in the heart of Wiesbaden, the capital city of the federal state of Hesse in Germany. Promoting the brands Steffen Schraut, Dondup, and Polo Ralph Lauren, the store displays the company’s value with the mix of high quality materials throughout, creating a beautiful space.
Daniel talked to MiND about the new concept and the launch of the store despite the odds in the ongoing pandemic.
While the first store conveys premium luxury with timeless, classic, and high-end products, his new concept is more oriented towards current seasonal fashion trends. This approach is also reflected in the interior design which is a mix of modernity and vintage. In fact, the multi-branded store features Autopole in black – a telescopic tube with a contemporary look which is part of ALU’s range of display fixtures and stands out from the rest of the furniture.
Photo credits: Mike Meyer and Daniel Thiel.
The founder of Thiel’s explains, his shops are “oases of well-being”. With the new concept, Daniel strives to provide freedom and an attitude towards life as an overall experience, not just a small fraction.
"The customer-centric approach is also part of my service philosophy - I start where others stop."
Sustainability and ethics are very important topics for Daniel. “I want to know where and how production takes place. This also applies to the choice of fabrics. I pay a lot of attention to materials and details. I don’t buy by brand name or mass trends, but rather look at quality and a balanced price-quality ratio. In doing so, I also support small, lesser-known labels that often overshadow big brands, especially when it comes to quality.”
MiND would like to wish Daniel and his team so much luck for the future of his company.
Click HERE to discover Thiel’s collection online.
By: Lisa Zanon