Valextra’s Glitz Sits Well in Miami
Miami continues to attract the great and good as far as luxury brands are concerned with one of the newest arrivals being Valextra, the upmarket handbag brand.
This is a store that makes few compromises when it comes to the materials palette with a frontage composed of Ceppo di Gré, a grey-blue stone, and an interior that features mid-shop marble-topped metal mesh displays, each providing a home for a single bag.
Overhead, Barrisol membranes ensure that the light is diffused across the space while the left-hand perimeter wall features more marble and shelves. It is the rear of the store that is the real showstopper however. Here a geometric structure looks a little like a very considered version of Ireland’s Giant’s Causeway, being made of wood, rather than basalt, grabs the eye from the moment the shoppers enters the store.
There is a sense in this interior that the design and fit-out runs the risk of overpowering the merchandise, but Valextra just about manages to avoid this. The store is on the city’s upscale Collins Avenue and is part of the Bal Harbour Shops complex.