Venice Meets Tokyo
With a strong presence in Europe, the Venetian clothing brand Slowear Venezia is expanding its horizon to Tokyo’s chic neighborhood: Marunouchi. With this concept store opening in the densely populated business district, it will be an interesting detour for shoppers.
Visual Display, an Italian creative company is responsible for reimagining the interiors and reinforcing the store’s Italian style. The space subtly combines a retro color palette and theatrical lighting system.
Key element of the store is the attention to the quality of the product and the desire create a warm ambience. The store is furnished with full-length mirrors cement tile flooring hand-decorated by local artisans.
The Japanese customers can wholly embrace the Italian experience by accessing coffee and prosecco service in the Lounge area of the store.